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Eula M. Young is the COO and co-founder of Griot’s Roll Film Production & Services Inc. Daughter of the late John D. Young & Mrs. Gertrude Young, was raised in the south Bronx, New York, and graduated from William Howard Taft High School with an Academic Diploma. Ms. Young graduated in 2005 with her Bachelors in Business Administration from Metropolitan College of New York, and completed business courses at the Workshop in Business Opportunities (WIBO) class of 2009. Eula M. Young lives with her husband and partner Derrick M. Guest and their daughter Shassee; she has two daughters from a pervious marriage Monique Taylor and Sasha Lenore and seven grandchildren.
As the social media expert for Griot’s Roll Ms. Young work with her clients to market their products, services, events and fund raising efforts using social media, she also teaches workshops entitled: “Face-book, Twitter, Linked-in: How to Maximize Social Media”, “Social Media Etiquette”, “Learn How to Setup and Use Social Networking Accounts Including Face-book, Twitter, Linked-In”, and How to Build your On-line Presence now for College and Future Careers”. Ms. Young has been on many panels talking about the power of using social media to market and advertise your products and services to your target market.
Griot’s Roll Film Production & Services Inc. is a video marketing company that provides video services for businesses, non-profits, corporations, city and state agencies looking to demonstrate a product, educate their target market on their services or organization looking to improve their presences on-line using video and social media.
MO: What were you doing before working for Griot’s Roll Film Production?
Eula: I was a secretary, administrative assistant, program associate for non-profit agencies in New York.
MO: How is your experience and background contributing to the success of the company?
Eula: Support staff is a vital part of any business and you have to know how to speak to your consumers, how to work well with people and how to do the detail work that comes with running a business. Someone has to do the filing, answering telephone make copies and that is usually the support staff. Having a background in the non-profit sector has helped me to be organized and give me the experience I needed to work on bids and proposals for Griot’s Roll.
MO: What’s your favorite part of the video production process?
Eula: Seeing the finish product and seeing the look in our client’s eyes when they are happy with their video, the telling of the story of the client’s message. I like being on video shoots but I love the finish product more.
MO: What sparked your interest in the video production industry? Who or what were your early influences or inspirations?
Eula: Working with Derrick M. Guest, CEO on public relations for his play taught me a lot about the entertainment industry. When Derrick wanted to do his own production company, I did the business plan for the business. I love the process of making a film from start to finish and how a story comes together from the story board to the film. I love the old black and white movies and the storytelling in those movies.
MO: Can you provide some guidelines for our readers who are contemplating adding video to their marketing strategy?
Eula: You have to know what message you want to convey to the consumer. That should be the number one thing before you even start the process. What is your story and how you want to tell it. You should be able to tell a message in one – two minutes. Get a production company that has a post-production department, you save money on cost. Make sure you get a company that has a reel to show you their work and or a website so you can review their past videos. Also have a contract with that company outlining what kinds of services you want. You should also ask for marketing packages including production and post-production is a great investment on your return.
MO: What was it like to interview Rosario Dawson?
Eula: Ms. Dawson was fantastic; she was such a lovely person easy to talk to, warm and inviting. I was so nervous and she made it very easy to ask her questions and talk to her. Being at a press junket leaves you two – three minutes to get your interview in, so you have to make those minutes count. She wanted to continue so I let her say whatever she wanted to promote her causes. Love to do more of those.
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