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“I measure success on freedom”

We are an SEO (search engine optimisation) company based on the south coast of England. We have clients in both the United States and the UK and try to differentiate ourselves from the competition by becoming an extension of our customer’s business. We are entirely transparent and pride ourselves on the fact that we talk in plain English. We only work on a results basis so if our clients don’t get results then they don’t pay us. This truly sets us apart from other SEO agencies.

SEO Bournmoh

BusinessInterviews.com: What inspired you to launch your business?

Marc: I had worked for a large international corporate company (Garmin) for about 6 years as the European Online Marketing Manager. Every day I was seeing the potential returns that effective SEO (search engine optimisation) strategies had on the business as by simply raising the company web pages for certain products a couple of pages up in Google it was possible to increase revenues by huge amounts.

At the time I was working in Switzerland at the company’s European HQ and decided that I really wanted to be in charge of my own destiny. Knowing what I knew about SEO and how it could positively impact a business I decided to take the plunge and go it alone. The idea was to take my skills and offer those out to smaller businesses that were in extremely competitive market places.

Before I made the leap though, I did make sure that I was prepared so saved up enough money to fall back on should the business not succeed. I also worked with a number of mentors who were already running similar SEO companies in order to learn as much as possible before I set the business up.

BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?

Marc: We were recently asked to help an American company who were looking to re-launch a new health product. The first iteration of their product had received some very negative press attention and online reviews. As a result when you typed the product name into Google all you saw was bad press. This was potentially disastrous for the new product launch and needed to be fixed.

Expert SEO Bournemouth was able to help them with a brand reputation exercise in time for the re-launch. Essentially this involved creating a large online asset portfolio of web content, microsites, videos, and online tutorials which then we were able to appear on the first page of Google – this content pushed the old negative content off the first page of Google.

When the new version of the product launched, due to our efforts in the background, a user typing the product into Google would see positive content on the first page – as opposed to the previous negative commentary that was there before.

BusinessInterviews.com: What issue does your core product help solve and how so?

Marc: We help companies to improve their online visibility. Whether that’s in terms of getting better search engine rankings on Google, or raising their profile on social media and video channels, that’s our core business. As an SEO Company we can help our clients identify new opportunities within the search engines and ultimately funnel more web traffic into their websites.

BusinessInterviews.com: What has been your biggest challenge as a business owner and how have you met that challenge?

Marc: Having to delegate. I have always found it very hard to delegate effectively. If you have read the “E-Myth Revisited” book you could probably identify my old way of working as being that of a “technician”. This was something I had to learn super fast because I fell into the trap at first of doing so much low-level manual work that it was hard to concentrate on winning new business effectively.

After taking a step back and actually empowering other people to do their job it’s been a lot easier for me to concentrate on the bigger picture now. I think delegation is one of the hardest things for new business owners to do and I still have to stop myself from getting too much into the detail of the smaller tasks.

BusinessInterviews.com:What’s the most exciting thing on the horizon for you/your Company?

Marc: Expansion. Our aim this year was to get as many clients as possible in one particular area of the UK (Bournemouth). We managed to do that and now are recognised as the leading SEO company in that part of the UK. Next steps are to expand our presence into other cities and counties – for example London and Southampton.

As we do that though we are going to have to recruit more staff and people to help us with the additional work load that this will generate.

BusinessInterviews.com: Where do you envision your company in 5 years, 10 years, 20 years?

Marc:  That’s a hard question, and the reason why is because our very business is based on how Google evolves, or alternatives to Google in the future. Over the last 6 months alone Google has been changing how it ranks website content so that’s something that Expert SEO Bournemouth has had to grow with and keep on top of.

I am just going to plump for a five year prediction at the moment because the Internet is so rapidly changing that it’s impossible to look any further in the future.

I would say in 5 years time the business will cover the whole of the United Kingdom and we would hopefully have a physical presence in the United States given the fact we do so much business there.

BusinessInterviews.com: Have you had any mentors or role models that have influenced you? Describe the impact.

Marc: Totally. I am lucky enough to be inside a closed group of global SEO experts who all share the same ideals and goals. I can’t name any one person in particular because there are quite a few of them. We all learn from each other and share testing, strategies, and ideas in order to help grow our businesses. Without this support network it would have been very hard for me to achieve what I have done with the company in such a short time.

BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?

Marc: I measure success on freedom. The more success I have, the more freedom I should have. That’s my ethos anyway. At the moment I am putting everything into the business with the end game of having the freedom to make the choices I want to for my family when we want to.

At the moment I don’t have the level of freedom I aspire to. The day I do is the day I would consider the whole exercise being a success.

BusinessInterviews.com:How do your competitors view you?

Marc:  I’ve not spoken to any of them, but I would hope it would be positive. We don’t go out to harm our competition and are completely transparent and ethical when it comes to business.

Having said that SEO is a very competitive game, and some of the local markets we are looking to expand into will mean that our competitors get shifted down the Google rankings once we enter their niche. That’s going to hurt them so I hope that they are also ethical when it comes to them reacting to competition in the market place.

BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?

Marc: I wish when I was 20 years old that someone had told me that you don’t need to go and work for a company to get your career on track. If you have an idea and enough motivation then you can start your own business up and create your own path in life. Whilst the career I’ve had before I created my own business has been valuable and I’ve learnt some huge lessons, I can’t help but think about “what ifs”. What if I had started the company five or ten years earlier? What if I taken a chance when I was 21 rather than taking the safe option?

Having said, it’s never too late to set up in business and perhaps we all have to go down a certain path in order to realise our ambitions?

BusinessInterviews.com:What’s the biggest risk that you’ve ever taken and how did it turn out?

Marc: Without a doubt it was resigning from a very well paid and secure job. For me it was the best decision I eve made because I know control my own destiny, I work the hours I want to work, and there is no ceiling to what I can earn or the future potential.

BusinessInterviews.com: How Important is it for a business to invest in SEO for their website?

Marc: Without a doubt, SEO is far and away the most important part of any digital strategy for a business website. If your website performs well in Google and the other search engines then it’s possible for your business to specifically target the exact type of customer that you want. I have an analogy that I often use. Let’s say that you are a cosmetic surgeon in Los Angeles and decide to pay for a billboard advert on Sunset Strip advertising your services. You might be fortunate if 10% of the people passing the billboard see your ad and even read it whilst driving by. Of those 10% of people, perhaps just one might call you because they saw the advert, and happen to be in the market for cosmetic surgery.

Effective SEO completely changes that scenario and this scatter gun approach to marketing. If you have a good looking website which ranks in the top 3 position in Google every time someone searches for a cosmetic surgeon in Los Angeles then you are only talking to qualified prospective customers. It’s the most effective form of advertising you can imagine.

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