written by MO.com Subject Matter Resource Jon Tucker
Guest blogging can be a great way to promote your brand in a way that your prospects will appreciate. In short, “guest blogging” is publishing compelling content related to your expertise (not just shameful promotion of your company) to someone else’s blog.
Guest blogging is great for everyone involved, if done right.
There are a lot of ways to find guest blogging opportunities. However, the best way is to find blogs that already publish guest content and approach them with your idea for a guest post. If the content is in-line with their audience’s interests, they’ll most likely agree to publish your content.
Twitter is a great tool to use to find blogs that publish guest content. After all, have you ever seen a Tweet saying something along the lines of “Check out my post at www.blog.com”? All tweets are searchable, so Twitter can be a goldmine for finding guest post opportunities if you know a few Twitter search tricks.
Here’s a breakdown of how to find a guest post opportunity on Twitter. For this example, let’s assume that you’re a travel blogger that wants to contribute a guest post to another travel blog- however, these steps can apply to any niche if you change around the keywords.
From here, you can reach out via a tweet or website contact form to the blogs you find and ask them if they’d be interested in your content idea. There are right ways and wrong ways to pitch a blogger (that’s a blog post for another day), but the best option is to be sincere and brief regarding the content idea you have for them.
Jon is Senior Strategist at Compete Marketing Group, an SEO agency he founded in 2005. Through working with a diverse group of clients across the US including a number of Fortune 500 firms, Jon has refined the agency’s SEO tactics in order to deliver consistent results despite the ever-changing world of SEO. In addition to managing the agency link building service, Jon operates a number of other online business run through the Compete Marketing Group’s in-house venture program.
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