If you’re hosting a live event then you are most likely going to spend considerable time, money and resources doing so. In many cases the shelf life of that event is a day or two before your prospective clients and team gets back into their busy days and forgets about you. Using video production services to capture the value of that event can provide multiple benefits to your organization from branding, adding value to the relationship, driving marketing results and amortizing event costs.
Many professional organizations host events for business development purposes. The purposes of these events are not to generate immediate sales, but held to showcase the expertise and skills inherent in these companies in order to build relationships with current and potential clients. These events are typically moderated, have a few key speakers with a question and answer session. These Q & A format events range from 30 to 45 minutes and can have 8-10 relevant industry topics being discussed with highly valued information exchanged. Then the event is over.
This is where a professional online video marketing company will be able to help you extend the marketing value of event’s investment. A video marketing company will be able to produce not just one, but a series of videos that replicate the Q&A session of your event. The end result will be 8-10 pieces video content, one on each topic, that that can be highly valued by your sales and marketing teams.
Your marketing team can these pieces of online video content over and over again – on your website, on LinkedIn, on you social media channels like Twitter, YouTube and Facebook, on your blog, in email newsletters and other marketing outlets. Thus extending the life of your event to more channels and giving your event more opportunities to provide value, build relationships and generate leads.
If your organization has multiple locations, there are even further opportunities for return on investment. Since many events are localized, a sound online video marketing strategy will allow that video marketing content to be easily shared and used for sales and marketing purposes by your entire company regardless of their physical location.
Just like your organization hosts a professional event, your online video production should be of the same quality. A professional online video marketing company will have the skills to capture all the valuable insights and information the speakers are providing and do all the necessary post-production to make your videos look great.
The will ensure that the event is filmed with the appropriate sound, lighting and editing and ensure that the final videos are just as professional as the event itself.
An online video production services company can be a valued part of your next corporate event. Start seeing the marketing benefits of online video by incorporating a sound online video marketing strategy into your next corporate event.
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