We founded MyLife.com in 2002 with the goal of helping people find and connect with others, and manage the information they choose to share with the world. With that as the cornerstone, we built on the talents and technology I’ve assembled to improve the lives of every American by helping them create and protect a public image that helps them get ahead and enriches their lives.
At our core, we’re a company of passionate innovators, collaborators, daydreamers and doers who embrace new challenges. Instead of answering a question with “no,” we prefer “we’ll try.” We don’t come to work just to face that day’s tasks, but to forge ahead, inventing, providing invaluable services that people will use to build a better tomorrow.
We believe in collaboration and respect. We know relationships matter. We are open minded, agile and embrace evolution. Driven by success, not ego; we come to work every day to serve our members and our community.
BusinessInterviews.com: What issue does your core product or products at MyLife.com help solve and how so?
Jeff Tinsley: MyLife.com allows everyone to control and access personal information online to improve their lives personally and professionally, by helping them protect their online privacy and reputation.
BusinessInterviews.com: What inspired you to re-launch MyLife.com in 2015?
Jeff Tinsley: In the digital age, putting your own best foot forward is critical. We started off as a company that helped people find family and friends quickly and easily online—but we recently re-tooled our site because we came to realize that more and more users were less interested in finding information about others, and instead wanted to ensure their own online identities were well represented. Users were genuinely concerned about how certain kinds of exposure online could make them vulnerable to poor assessment of their online reputation by friends, employers, dates and others, as well as identity theft-related risks.
BusinessInterviews.com: How do your competitors view you?
Jeff Tinsley: MyLife.com doesn’t have a direct group of competitors. Other reputation management companies focus on business customers, address listings and web searches. We’re the only online service that’s focused on helping consumers find everything that’s publicly exposed about them, coupled with unique services to remove or correct information from the source, all to help protect their online reputation and their privacy. We constantly monitor and send regular updates and alerts to keep users as “in-the-know” as possible.
BusinessInterviews.com: What’s the most exciting thing on the horizon for MyLife.com?
Jeff Tinsley: I’m amazed at how much information available online is incorrect, outdated or falsified. What most of the world is not aware of is that their background and other information is accessed on average at least once a month by employers, dates and others that may be important. Here at MyLife, we’re currently working on fine-tuning and expanding our services to help users find, correct or remove inaccurate information that is publically available, from the source. Again, we want to ensure our users’ online self-presentation and identities are as accurate as possible so they’re positioned well, and won’t be unnecessarily miss-assessed or misjudged by employers, colleagues, friends or family.
Question from Brian Null, Founder of BusinessInterviews.com: MyLife.com is a great name and brand for your business. I’ve built businesses on domain names such as OfficeSupply.com, Dance.com, and MO.com in the past. I’m a big fan of top-end domain names. You sold the domain name Loans.com for $3 million and you are also the man whose company, GreatDomains.com, was acquired by VeriSign for $100 million. Do you still look at opportunities in the domain name space? And can you share your insights for others considering the acquisition of a top end domain name for their business?
Jeff Tinsley: GreatDomains.com created the secondary domain name market, like eBay for domain names, which I am very proud of. I think having a top-quality domain name is incredibly important—specifically, something that’s short, broad, catchy and easy to remember with a “.com” suffix. I actually spent more than $1,000,000 to buy the domain name “MyLife” – that just goes to show how critical I believe it is to have a great domain name.
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