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“With social media, being socially savvy matters more than being media savvy. Identifying an opportunity, connecting with people, crafting a convincing message—these are the keys to the digital kingdom.”


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Jonathan Rick is the President of the Jonathan Rick Group, a digital communications firm that helps brands use social media to shape and tell their story. Whether via a website, social network, blog, vlog, ad, or app, he’s employed e-strategies to develop brand identities, protect reputations, and drive public opinion.

Clients for whom he’s led campaigns range from those in the Fortune 100 and the federal government, to national nonprofits and trade associations, to startups and individuals.

Mr. Rick writes for blogs including Mashable and PRWeek; provides commentary for media including the New York Times and PR Daily; and speaks before organizations including the American Marketing Association and Georgetown University.

MO: What are 2 social media trends that you’re excited about?

Jonathan: Mobile on Facebook and the increasing use of corporate blogs.

MO: What are some ways that a company could help build their brand through blogging?


● Why pay a newswire when your blog already enjoys a vast and engaged audience?

● Why drive traffic to a newswire when you can pull people toward your own site, which houses your e-newsletter, op-eds, event listings, staff directory, company history, and so on?

● Why force your visitors to provide feedback indirectly (through, say, Twitter or Facebook) when you can engage them on your turf?

● Why risk bad press when you can bypass the media and speak directly to your stakeholders?

MO: What professional accomplishment are you most proud of?

Jonathan: Starting mt own business.

MO: Have you had any mentors during the course of your career? Anyone who inspires you?

Jonathan: Bill Lauderback, an old boss (http://jonathanrick.com/2008/11/how-would-you-respond-to-this-e-mail/); Tom Davis, an old boss (http://jonathanrick.com/2010/11/e-mail-agonistes/); Morgan Knull, my realtor (http://jonathanrick.com/2011/10/the-shoulder-shrugger-vs-the-commitment-keeper/).

MO: What advice would you give to a business who has received negative comments on sites such as Yelp, Facebook or TripAdvisor?

Jonathan: http://helpingreportersout.blogspot.com/2012/03/how-to-handle-irate-customer.html

MO: Where do you see the future of QR codes headed?

Jonathan: QR codes will get a big boost when geolocation apps like Foursquare and SCVNGR, loyalty apps like Belly, and payment apps like Square integrate them. As with the digital wallet, ubiquity depends on use by major retailers (see Square’s recent deal with Starbucks).


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