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“Be focused, realistic, patient, persistent, confident and resourceful.”

Amour Creations is currently focused on making home made treats easy with its convenient prepared baking mixes.

MO: What inspired you to launch your business?

Linda: My son asked me one summer before going back to college- why I don;t live my passion – baking as I have been preaching to both my children. So, I felt compelled to prove to them and I guess to myself, that no matter how hard it is to follow your dream, you need to pursue it because failure is not trying.

MO: Do you have any recent success stories that you’d like to share with our readers?

Linda: Being featured in the prominent foodie magazine, Edible Boston Spring 2013 issue! One of its editors was at one of my tastings in a local food market, enjoyed T’ART and inquired if I had been written about..one thing led to another and voila! So honored!

MO: What issue does your core product help solve and how so?

Linda: The desire to make a homemade, all natural, treat but don’t have time, ingredients or desire, to think about it. T’ART takes 7 minutes to prep, works with any fruit, fresh or frozen, and bakes for 45 and then out comes this delicious golden T’ART that people can’t get enough of. You can prepare in advance, freeze, bring to guests unbaked and make while dinner is coking, its’ a great hostess gift.. a total winner..all ages, male – female..any pie plate, baking dish works. How convenient easy is that?

MO: What has been your biggest challenge as a business owner and how have you met that challenge?

Linda: To be championed by a celebrity! No..not yet!

MODo you consider yourself successful and by what means do you measure success?

Linda: Yes, I work full time as a vice president of marketing at a large financial services company and have been able to reach each step of my self defined entrepreneurial ladder slowly and deliberately. I started by selling to small local stores, expanded to bigger local stores/markets , then Whole Foods, articles written is reputable food publications, the Boston Globe, The Nibble and most recently, Edible Boston. I have done this pretty much single handedly working each relationship. So, yes, not having any connections in the food business and achieving these accomplishments, makes me feel successful- while also being profitable.

MO: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?

Linda: Be focused, realistic, patient, persistent, confident and resourceful. I wish someone told me for how long I would need to do tastings before I got real traction.

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