With over 10 years of Public Relations and Marketing experience behind her, Angela Hadl felt it was time to create a company that is just as fun as the work she does.
Dive Mktg is a culmination of everything she loves combined with everything that her clients may need. She is an expert in Social Media Marketing and creating strategies that are proven to increase awareness across all relevant platforms. She has worked with and for companies such as Sprint, The Peabody Hotel Memphis, AG Kitchen, Sarasota Toffee and celebrity chef Diane Dimeo – just to name a few.
Dive Mktg is a boutique marketing and design company. They specialize in Social Media Marketing and Graphic Design primarily for lifestyle businesses and restaurants.
BusinessInterviews.com: You moved to New York with no job, no family or place to stay and only $26 in your bank account. What is one piece of advice would you give to someone facing a similar situation?
Angela: This is not the ideal situation but always be aware of opportunities and take them. It may be a quick job, a chance to network, or even a job that provides room and board. You must remain humble and know what your ultimate goals are and go for it.
BusinessInterviews.com: How did you know it was the right time to launch your own business?
Angela: My life changed drastically. I had more stability and my confidence swelled over the past year. Also, my children (who lived with my parents) were moving up here and I wanted to be able to have the flexibility to be active in their lives.
BusinessInterviews.com: Can you provide us with a recent example of how you improved a client’s brand with a tailored and unique marketing program?
Angela: Yes! AG Kitchen has one of our more active complete plans right now. I have partnered with the Hall Company with this account. They provide the PR and I provide the social media and marketing support. Their plan includes Facebook, Twitter, Foursquare and an email marketing campaign. We are able to connect the dots to provide them the most exposure in all aspects.
BusinessInterviews.com: Can you talk a bit how you’ve managed to position Dive to become the “go to” company for social media advice and support in the restaurant industry?
Angela: I have strong relationships with owners and service providers in the business. They all trust me and I trust them. In addition to those relationships, I also worked for many restaurants as I transitioned and got to know the culture intimately so I am able to creating plans that are sensitive to a restaurant’s needs and schedule.
BusinessInterviews.com: How does the approach for restaurants differ when it comes to creating a social media marketing strategy than other industries?
Angela: Restaurants want butts in their seats whereas a clothing line might just want brand awareness. Where a clothing line has multiple avenues of income (wholesale & retail), restaurants really do not. Social media has to be a way to communicate with people who are actually online looking for food and a memorable experience! People do not get to wear what they eat every day!
BusinessInterviews.com: What are some trends in social media that you’re excited about or think that our readers should be paying attention to?
Angela: Linkedin, Google+ and Myspace are going to become key players in social media very soon. Also, the micro video is going to become more popular than full length videos because it will have a more powerful impact on the consumer in such a small space of time. These are platforms and practices every business is going to want to become very familiar with in the near future.
BusinessInterviews.com: One of your clients social media program were written up in a publication about how effective and consistent it is. Can you give our readers a few tips who are currently struggling to create an effective and consistent social media strategy?
Angela: Make your goal clear. If you set a clear goal, it will make it easier to create posts that coincide with that goal. Whether it is to gain support for a community cause or to push out a last minute sales goal – make sure your message conveys that over and over and over again. You may get tired of seeing it, but someone on the internet may be seeing it for the very first time.
BusinessInterviews.com: When it comes to Public Relations what are some of the most common issues that you see companies make and how can they be avoided?
Angela: Many businesses confuse Public Relations with Marketing. If you want to reach a sales goal – choose a marketing plan. If you want to create credibility – choose a PR plan. If you want to have the greatest impact in the market – use both. Just make sure you start using them way before your business hits rock bottom, because neither will help you recover immediately if they do not have time to grow.
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