Boosa Tech sells power banks – portable phone chargers used by travelers, campers, moms sitting through 3-hour soccer practices … pretty much anyone using a mobile phone. On a plane? In an Uber? Nowhere near a power outlet? On the couch and just don’t feel like moving!?? Take a Boosa Power Bank with you everywhere you go and never run out of phone power. In a #BoosaWorld, your 1% phone battery is just unnecessary stress. No more Low Battery Anxiety – stay connected with Boosa!
BusinessInterviews.com: What inspired you to launch your business?
Chris Reimer: I’m not necessarily an entrepreneur at heart, but this was a business idea I was compelled to execute on. It was one of those moments where I said to myself, “You are going to regret it forever if you don’t do this.” Here’s why: no matter how many companies are out there making and selling power banks, and there are thousands – the competition is absolutely insane – I still see people sitting on sticky airport floors, stuck to the wall outlet because their phone’s about to die. Who wants to sit on an airport floor? You’re desperate! So I asked myself, why don’t these people own power banks? It’s a solution millions of people still have not discovered. I want people to empower themselves by carrying the power they need so their phones never die.
BusinessInterviews.com: What issue does your core product help solve and how so?
Chris Reimer: I’m a daily user of two cellphones (work and personal), and I’m burning them both down to zero every day (sometimes more than once per day). My phone is a business tool, a productivity tool, and a lifeline to my family. It’s my airline ticket, my credit card, my worldwide map in my pocket, my steps counter … what DON’T our phones do? We spend $1,000 on a smartphone but then fail to spend $29 to make sure we’re never stranded with a dead phone? Carrying a Boosa is a simple, inexpensive decision. Take it with you, and your phone will not die. You can circumnavigate the globe twice before having to recharge a Boosa. It’s true freedom.
BusinessInterviews.com: What has been your biggest challenge as a business owner and how have you met that challenge?
Chris Reimer: My business was originally intended to be an Amazon FBA (Fulfilled by Amazon) business. My power banks were to be sold exclusively on Amazon, which means all I’d have to do is sell them. Amazon would pick, pack, ship, accept returns, and send me money. However, Amazon completely turned my business upside down when they changed the rules on selling power banks. The story is too long to even tell, but let’s put it this way: after going through two separate approval processes, I sent Amazon all of my inventory. And then Amazon distributed it to all of their warehouses across the United States. And THEN they changed the rules on power banks and did not grandfather me in. So my FBA career was over before it started. I was bitter and remain bitter, but I had no choice but to shift gears, change my business model, and launch a Shopify site. It’s actually awesome because I’m much more in control of the marketing, I pack the orders myself, I capture the Facebook Pixel data coming to my site, I write thank you notes for each order, I don’t have to pay sales tax in 30+ states. Life is actually better this way, although I give Amazon zero credit for this. They’re a complete mess.
BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?
Chris Reimer: “Stranger orders.” It’s one of my favorite terms. In the first month of Boosa, I sold hundreds of power banks to people I know, or people who know me. But when you get an order from someone and you’re like, “Who the hell is that?” you know you’re on your way. I need way more stranger orders, and once I start my paid Facebook strategy, I’ll begin building a tribe of strangers who love Boosa products.
BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?
Chris Reimer: I just want to be happy and content. Actively controlling what I want, and what I’m willing to do to get it, is my key to happiness. My world is already amazing, without adding anything new to it. I try to enjoy what I have, while still trying to build something new and exciting.
BusinessInterviews.com: How do your competitors view you?
Chris Reimer: I don’t care. I do things that make them call emergency conference room meetings where they scramble to figure out what I’m doing.
BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
Chris Reimer: It’s hard. It’s just so hard, and I’m not even sure I’m capable of dealing with it. But sometimes, when you have no choice, when your back’s against the wall, you just rise to the occasion. It’s not a matter of never quitting. That’s lousy advice. Sometimes quitting and using your precious time to do something more profitable is the best route. It’s just a matter of weathering the tough times, knowing it can and will get better.
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