guardNOW provides skilled professional security guards who know what to do in the event of an unforeseen incident. Guards are able to come to a location in just two hours without the need of a long term contract. Clients include small businesses, residences where the owners may be out of town, neighborhood surveillance, construction sites or vacant building that needs to be supervised. guardNOW also caters to special events for weddings, bar mitzvahs, quinceaneras, and birthday parties. Specializing in nontraditional security guard services, guardNOW offers premium service for safety and security needs.
MO: How does guardNOW work?
Zabi: By offering temporary security guard services for customers who need security for weddings, special events, fumigations, firing an employee, or any long term vacations. guardNOW strives for on demand services for all events that need temporary service with no contract included.
MO: How is guardNOW providing an innovative new approach to the security guard business?
Zabi: How we are providing innovative solutions is through our business model. There is no security company that you can contact at any moment of the day for a quick response guard to show up. This aspect of security work is our specialty and it’s what we do.
The new approach we are giving is going to the customer rather than waiting for people to contact you. As a security company we do more marketing and strategy plans instead of waiting on a simple Google search for a “security guard.”
MO: What’s one marketing strategy that’s worked well for you?
Zabi: Prior to a large event we like to increase brand awareness in the community to make sure everyone knows about guardNOW and how security guards can help them in ways they had never thought. Door hanger campaigning and getting our guards scattered throughout the community to introduce our concept to everyone who may need it. This has worked amazingly well for us.
MO: Have you always had an entrepreneurial spirit?
Zabi: Yes, I was always intrigued by innovative new things. In Junior High a family member had a gas station, AM/PM, they had a bunch of scratch and win cards and I use to sell them 10 for $1. Even though it may not sound like a lot of money; it was for me since I got them for free and people were making money off them as well.
I was winning money from the cards and making money off of them. I’ve always found a way to increase my income whatever way I could. Now at 28, I’m on my third security company but I’m making this one my own with all the resources I’ve had in my past years.
MO: What advice would you pass onto our readers when it comes to coping with an unforeseen incident and don’t have a security guard around?
Zabi: It’s always best to try and prevent any incident from happening but unfortunately that can’t always happen. That’s where guardNOW comes in. An ounce of prevention is better than a pound of cure. By booking prior to any incident there’s a less likely hood of an incident occurring which is why we write daily blogs of the thousands of a way a security guard could help certain situations. After law enforcement is done doing their part, you can call us to prevent it from happening again.
MO: Can you expand on the development process behind creating a franchise model for guardNOW and what that means to the future and direction of the company?
Zabi: guardNOW has reached a rapid growth phase, we are looking to recruit franchisees in key strategic areas to help expedite our expansion and help us be the #1 temporary security guard service in that community.
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