If you want to get your business two steps ahead of your competition, owners and marketing executives should include corporate online video marketing as a tactic in their marketing plans. Doing so will expand the conversion rates and success of any advertising, marketing or social campaign investment.
The reasons for marketing with online video falls back to video being the best way to build business value at every stage of the customer life cycle. Here are few things that online video content marketing helps businesses –
Brings products and brands to life
Converts browsers into buyers
Customer service efficiency
Builds trust and authenticity
Increases traffic and time on site
Expands audience and building brands
Improves internal communications with steak holders
Because the use of corporate online video marketing is relatively new to the field of digital marketing, too few organizations use video content marketing effectively. Most are using traditional advertising and TV newscasts as their main web video productions. While most are posting these web videos on YouTube, some are just posting video content in a static video player that has no social sharing functionality or takes a long time to load.
In addition, many firms do not recognize mobile in their video marketing plans. Mobile will be one of the biggest ways that people will access your online video productions, so your video experience should be optimized for mobile.
Using online video production as a video content marketing tool does not have to be complicated or confusing. Most companies would benefit from starting their entry into business video production by using a professional video production company. These video production companies will assist your firm in coming up with the right video marketing content, planning and budgeting for it and then producing the right mix of content for your sales objectives.
Many video production companies have skill sets in web video marketing services that include YouTube marketing, social media and creating videos that have the proper call to actions included (hint – CTAs may not always be at the end of the video). You will know when you have found the right online video production company when they ask you about, and take time to understand, your current marketing and sales process. They should be offering video marketing content ideas that fit into your current tactics like cold calls, emails, trade shows and other marketing expenditures.
Get your sales team involved
The most-overlooked video-promotion/distribution channel is probably the oldest….your sales and marketing teams. Most business online sales video productions get the largest return, not from views on YouTube or other social channels, but when the companies sales team use this content in their every day sales and marketing activities.
Most companies make the mistake of leading with self-produced less than professional content. Make sure you lead with polished professional video content as your firm should be positioned as such. However, after your professional grade video marketing content makes its way into your everyday sales and marketing process, then go ahead and start filming on your own. Videos from your firm’s public appearances, conference presentations, community dedications, etc can be filmed and turned into effective promotional pieces.
Marketing with video is not a one-shot investment. Companies should be looking towards planning for and creating a steady flow of online video marketing content every four to six months (depending on their size). The sooner you get started, the sooner you will reap the competitive benefits of this highly effective marketing tool.
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