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“The prevalent solutions for selling stuff online were really painful & had too much friction.”

Instamojo empowers individual creatives and businesses to sell online from any website. We are marrying design with commerce.

We believe to sell online, making people search for products doesn’t work for individual(s) or independent seller(s). Thats why, we created Instamojo which brings products to people than the other way round via a link.

Now, all a seller needs to do is share or paste a link wherever its audience is. The short link is wrapped with a payment system with simplistic checkout which lets a buyer buy instantly and seller sell without even moving a finger.

Saying that, thousands of users are already using Instamojo to sell their eBooks, reports, music, software, templates, event tickets, photos, tutorials etc.

MO: What inspired you to launch your business?

Sampad: It all started in late 2010 (Instamojo was founded in 2012) when Sampad (one of the founders) started a newsletter comprising of video interviews as a side project.  Later he wanted to monetize the newsletter but couldn’t as there wasn’t an easy, hassle-free solution which just works. Soon he realized that the problem was much deeper. The prevalent solutions for selling stuff online were really painful & had too much friction.

This led to present day Instamojo. We are striving to simplify online commerce with focus on design, delivery and distribution. While Instamojo was started as a side project but now it has taken a life of its own. And best part is we are just getting started.

MO: Do you have any recent success stories that you’d like to share with our readers?

Sampad: Ever since we started Instamojo, we have been seeing different ways in which people have adopted us and used it to simplify commerce.

Some of our recent success stories:

1.Manta Ray Comics – We are proud to support an Indie comic publisher MantaRay They make amazing comic books and use only Instamojo to sell their work. They have their offer links on all their comic books – https://twitter.com/aviraj/status/329259291242532864

Instamojo is like a publishing house for independent authors ;-)

2. Misha Dhingra (Sr. Manager at Wockhardt Foundation) was looking to raise funds to support Uttarakhand Flood Victims and she had very little time on her hand. This seemed like a great cause that we’d like to help. Though this wasn’t the typical pay and download of a file that we’re associated with, we realized that we could help her without really tweaking the system. We simply enabled Misha to create a profile page and add few offers of varying amounts that people would like to donate.Within just 3 days, Misha managed to crowdfund a decent sum that will help her with her project. These are small steps but also get us involved in doing our bit for some good cause. More on this – http://imojo.in/12068Hp

MO: What issue does your core product help solve and how so?

Sampad: Selling online never been easier, there is no right platform which lets you sell your stuff instantly. Applying for a payment gateway, incorporating business, filling many documents and finally hiring programmer to setting it up. Whole process is time consuming, costly and risky.

We wanted to change it, hence we built this platform which makes selling online as simple as sharing a link. We have made the whole process extremely simple, so simple that all you have to do is simply create an offer, upload details and start selling!

We take care of hosting & delivery of files, heavy lifting payments giving an amazing checkout experience to buyers.

MO: What has been your biggest challenge as a business owner and how have you met that


Sampad: I guess one of the biggest challenges we faced was to make initial users believe that a transactional product can be so dead simple & super easy to use. I guess, once we launched Instamojo, they became believers very soon. Hope we can stay relevant for everyone always.

MO: What’s the most exciting thing on the horizon for you/your Company?

Sampad: We started off as a platform for selling digital goods (publications, photos, software etc.) soon we got requests from individuals and businesses for donations, fundraising and also accepting payments for event tickets. We are very bullish on this space.

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