Jeff Cohen is the CEO of CampusBooks.com and Blogger at TheTextbookGuru.com. He has worked in the textbook industry for the past 7 years. His previous company was MBS Textbook Exchange where he worked in advertising and promotions and later was promoted to General Manager of Textbooks.com. He is credited with the online marketing efforts such as their PPC campaign and wildly successful affiliate program which went from 0% of sales to 40% of sales in the first year alone. After joining Campusbooks.com in 2007 he was promoted to CEO in 2008 and is still currently growing the business.
CampusBooks.com is one of the largest online textbook comparison shopping websites. In three brief years Jeff has grown the business from 12.5 million in pass through sales to 24 million; nearly doubling the revenue in 3 short years! CampusBooks.com focuses on providing buyers and sellers transparency about their options in the textbook market. Cohen transformed Campusbooks from a price comparison website to a savings platform with the creation of a single strategy that allows the core technology to be accessed from your desk top, laptop, mobile device, Twitter or Facebooks. A buyer is provided a comprehensive price comparison search so that they can buy textbooks as cheap as possible (including shipping!).