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“…this idea that what works for you won’t always work for them.”

 

Download the Grasshopper Spreadable case study – PDF

Mike:
Hey everyone, it’s Mike Sullivan of MO.com. Thanks for joining me today. With me today is Jonathan Kay of Grasshopper.com. Jonathan joins us once a month as our subject matter expert, and today he’s going to share with us some advice that Grasshopper learned with a company they launched. I’ll turn it over to Jonathan to talk more to you about it. Here he is.

Jonathan:
Hey guys. What’s happening? So at this point, you’ve probably learned a little bit about me. You know at this point that, as you can see here on the screen, we’ve developed Grasshopper and even Chargify. So we’ve done some things in the virtual phone system space, some things with simple recurring billing.

What you might not have known is that we actually launched a company called Spreadable a year ago, and Spreadable is this word-of-mouth marketing tool. Essentially gives someone who’s having a really positive experience on your website an opportunity to yell from the rooftops about you. Share discount codes, send an email or tweet to their friends saying, “This product is so bad ass, you absolutely need to check it out!”

But before I get into that, I want to tell you a little bit about the company, why it shut down even though we were growing and making money and getting new paying users. Then ideally, I have three cool lessons learned. I touched the stove and it was really hot. Maybe you guys should avoid touching the stove and these errors. So some puddles that you guys can hopefully avoid stepping in at our loss. So here we go.

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