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Joy Schoffler

Joy Schoffler

Joy Schoffler, Principal, launched Leverage PR after recognizing a need for public relations and market development services for growth-phase businesses. Leverage PR combines entrepreneurial thinking, creative communication and guerrilla tactics to develop unique public relations and marketing campaigns to help our clients meet their goals.

Within Leverage PR, Joy runs the day to day operations and leads the Public Relations and Strategy Development Departments. Joy understands that when it comes to PR and marketing, it’s all about results. If your business and political campaigns are unsuccessful, you don’t just miss the mark — you lose your election or close your doors.

Clients who have worked with Joy have realized the following results: 

  • Gone from home-based small business status to an INC 500 in 1.5 years
  • Gone from idea phase to $5 million in funding in under 2 years
  • Secured numerous Fortune 500 accounts in 8 months
  • Saved thousands of dollars a month by implementing tech-savvy marketing strategies that could be executed by interns

Some of Joy’s past results include:

  • Raising over $20 million in capital for start-ups and commercial real estate ventures
  • Securing national and local press coverage, including TV, newspapers, major national and trade magazines (including cover stories), speaking engagements, and numerous social media outlet mentions
  • Planning and executing successful marketing and communications campaigns for politicians and businesses using traditional and new media outlets, including websites, social media management, blog creation, marketing plans, business plans, print and digital collateral
  • Designing and executing social media campaigns that have increased followers over 500 percent
  • Securing thousands in donations for profit and not-for profit organizations

Outside of the private sector, Joy served as a Finance Officer for six years in the US Army Reserves and a Public Relations Officer for the Texas State Guard. Her service included a year on active duty for Operation Iraqi Freedom where she led a 16-man team of finance soldiers and interned at the Pentagon.

In addition to her leadership role in Leverage PR, Joy sits on the board for Athletes for Change- an organization of current and former NFL football players dedicated to helping foster children, through their residential treatment programs. She has additionally been involved in numerous volunteer organizations including,  Big brothers big sisters and Faith homes.

Joy is married to Jerome Schoffler and has two children, Isabella and Tyler.

Follow Joy on Twitter: @joyschoffler