Lea Richards is the founder and owner of Pig of the Month BBQ, a nationwide mail order barbecue company. Founded in 2010 as a bootstrapped venture, she quickly learned how to leverage her marketing and PR savvy to grow her business on the cheap. She now shares this knowledge with other entrepreneurs around the country. She has been mentioned in the New York Times, Food & Wine Magazine, Food Network Magazine, and Good Morning America among others. Connect with her via Twitter @iheartbbq.