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There was a problem, a big systemic problem, that I wanted to fix in the health industry.

AlternaScript seeks to disrupt the healthcare industry by challenging the traditional model that is based on control by Big Pharma, distributors and retailers. AlternaScript’s direct-to-consumer model leverages technologies such as algorithms and data science to modernize the health industry and bring products direct to consumers without third party involvement.

The company has built a philosophy focused on personalized care, guided by clinically proven hard science, individual thought, and patience. AlternaScript is committed to helping healthy people stay healthy by empowering them to create their own personal regimen that is a long-term investment in their overall well-being.

BusinessInterviews.com: What inspired you to launch your business?

Lucas Siegel: There was a problem, a big systemic problem, that I wanted to fix in the health industry. Health supplements and pharmaceuticals weren’t being made to fix problems that healthy human populations experienced that were effective, available over the counter, safe, and scientifically proven to actually work. The only way I could fix this problem was to create a business, so I did and started AlternaScript.

BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?

Lucas Siegel: We have decoded a trifecta for successful mobile conversions through redefining the role of mobile video stream in direct response marketing. AlternaScript builds for mobile, then optimizes this mobile experience while factoring in the uniquely different mobile attention span. This trinity executed effectively is unparalleled to anything on TV. We’ve supercharged the concept of quick 30-second ads on targeted audience with Facebook algorithms combined with user flows specifically designed for mobile. This has lead us to amazing success recently.

BusinessInterviews.com: What issue does your core product help solve and how so?

Lucas Siegel: OptiMind, a nootropic supplement, solves a common problem faced by many people today. How do we become the best performing versions of ourselves without comprising our health and quality of life, and how do we do this fast? We live in a highly competitive world and work in incredibly demanding environments where everyone is trying to get to the top. OptiMind is the perfect tool for people struggling in this journey.

BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?

Lucas Siegel: We’re excited about NuCulture, our probiotic of the future that is powered by science which has recently launched. We’re starting a whole new category of probiotics that are scientifically valid and are taking on the wild west of probiotics market by showing America it’s not just big pharmaceutical companies that have access to quality research. AlternaScript has unparalleled gold standard research that we can, and are, bringing to the probiotics market and accessible direct to consumer. This is unlike any probiotic on the market.

BusinessInterviews.com: Have you had any mentors or role models that have influenced you? Describe the impact.

Lucas Siegel: I have had two people influence me greatly. My father, a visionary and successful entrepreneur, taught me that it is important to not just start a business, but to solve a problem. Additionally, Jigar Shah, an inspirational clean energy entrepreneur, taught me how to look at the world from a macro perspective and the importance of building things that make it better. Both lessons are driving forces in everything I do, solving problems and making the world better. This is why AlternaScript’s mission is to “Unleash ideas and products that make the world a better place.”

BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?

Lucas Siegel: I consider myself a promising work in progress. There’s still so much work that needs to be done. I’m in a growing and learning phase of my life, basically I’m a human sponge. In the end, my ‘success’ will be measured by the world relative to how much I changed the world, how much I’ve helped better peoples’ lives, and how much value I added to humanity. I can have all the money in the world, but if I made it in a way that didn’t make the world better, then I wouldn’t consider myself ‘successful.’

BusinessInterviews.com: How do your competitors view you?

Lucas Siegel: Since AlternaScript has a direct-to-consumer model, in-store competitors consider us ‘strange creatures’ and don’t fully understand what we do; we’re both mythical and a bit scary to them. Online competitors see us as the gold standard of premium health supplement products because our products actually work and deliver on promises. We formulate our products based on science and patented high-quality ingredients and since they use subpar ingredients, they find it hard to compete against us in ethical ways. Our competitors see us as product perfectionists with premium scientific solutions, willing to invest in results. AlternaScript is setting a new industry standard, and setting it high.

BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?

Lucas Siegel: Ideas are cheap, but focus and execution create value. The least glamorous parts of starting a business are the most important and require the most persistence. You need to make sure you really love what you’re doing it before you do it in order to survive past the honeymoon period of your company.

BusinessInterviews.com: What’s the biggest risk that you’ve ever taken and how did it turn out?

Lucas Siegel: I’m in the biggest risk I’ve even taken right now and will let you know how it turns out! We didn’t do a venture backed deal, rather opting to take on debt instead of selling part of the company because I believe in the purpose, process and PEOPLE that is AlternaScript.

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