Michael Soon Lee, MBA, is President of EthnoConnect™ and an internationally-recognized speaker on the subjects of marketing and diversity. He was a marketing director for the State of California and has managed large franchised sales organizations as well as small independent sales companies. As a salesperson, he has earned as much as $75,000 in commissions in one month. Michael is the author of seven books on marketing and selling to multicultural customers including “Cross-Cultural Selling for Dummies” and “Black Belt Negotiating”. His clients include: Coca-Cola, General Motors, Boeing, MillerCoors, the National Association of Realtors, State Farm Insurance, Chevron and over a thousand others.