“They are treating social media tools as though they were free electronic billboards – they aren’t.”

Sherpa Social Media is a social media strategy firm that helps individuals and businesses increase their visibility and their revenues through the use of social media tools such as LinkedIn, Facebook, Twitter, and blogs. They specialize in developing and implementing soup-to-nuts social media strategies for businesses with up to 5,000 employees.

Scott Swanay, CEO of Sherpa Social Media believes that too many companies today are using social media incorrectly and he wants to help!

MO: You claim that too many companies are using social media incorrectly. What are they doing wrong?

Scott: They are treating social media tools as though they were free electronic billboards – they aren’t. The short-term goal for social media usage is to increase your online visibility by communicating directly with both current and potential customers/clients. If your audience sees you as a trustworthy resource for helpful information, then both your visibility and your sales will increase as a result.

MO: Of the three, Facebook, Twitter, and LinkedIn which do you think companies with no social media experience should delve into first?