With over 18 years of experience in advancing commerce in the payments industry, Brent Warrington delivers skilled leadership for SecureNet’s growth initiatives and market expansion strategy as Chief Executive Officer.
SecureNet is streamlining the way thousands of businesses accept payments. Their integrated suite of payment tools is the simplest and most advanced way for merchants – from small businesses to enterprises – to manage commerce in any environment: in-store, online and via mobile devices. The platform is backed by detailed business analytics that help merchants make informed decisions to grow their business. SecureNet has a direct connection to card networks, which allows them to offer the most transparent and straightforward pricing in the industry.
BusinessInterviews.com: What are some ways that you help pass on significant cost savings to merchants?
Brent: To break it down in its simplest form, let’s take a merchant – for example, a winery. Every time a customer uses a credit card to purchase a bottle of wine from the winery, that merchant pays a fee to process the transaction. This money comes out of the merchant’s profit margins, or it’s passed along to the consumer in the form of price increases. Merchants that have integrated SecureNet’s payment processing offering pay lower transaction fees because we have direct relationships with the credit card companies. We don’t need to go through a third party.
BusinessInterviews.com: Can you expand on the significance of the fact that SecureNet’s offering is truly omnichannel?
Brent: Building from the previous example, let’s say the owner of the winery wants to expand his business online by opening an e-commerce storefront. He can integrate SecureNet so that he’s able to accept payments in-store and online from one merchant platform. And if he wants to set up a tasting booth at a fair and accept transactions from an iPhone or iPad, our PayOS mobile application lets him do that too. Because we have a comprehensive inventory management layer across all channels, the merchant can access rich analytics that tell him what bottles of wine are selling best at his store, online or on the road. He can also re-stock inventory and issue refunds at the touch of a button.
BusinessInterviews.com: What advice would you give to a small company who is in the process of contemplating accepting payments via mobile?
Brent: We’re hearing from more and more developers interested in integrating SecureNet’s payment processing in their mobile applications. My suggestion would be to find a partner with an easy-to-implement API. Most importantly, make sure the payment partner you select has an offering that’s able to scale with your business.
BusinessInterviews.com: What trends in payments do you see taking center stage in 2014?
Brent: Technology in the payments space is becoming less of a barrier and more of an enabler. The playing field for merchants is much more even than it was 20 or even 10 years ago. Small retailers are able to implement sophisticated payments solutions that manage inventory and provide rich sales data, which was previously an advantage only enjoyed by the largest merchants. Add to that the explosion of mobile payments, and you have an industry to keep an eye on over the coming years.
BusinessInterviews.com: During the course of your career, what milestone has been the most meaningful for you?
Brent: SecureNet now processes billions in payments annually. We see ourselves as not only enabling commerce, but also fueling business growth. And in many ways, we’re just getting started.
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