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Sledge Smith

Sledge Smith

Sledge Smith
Dir., Global Business Development / BRINK Media /brink.com
New York, NY

Sledge Smith is Director, Global Business Development and senior strategist, New York, for BRINK Media, an award-winning branding and marketing boutique specializing in cutting-edge digital media solutions.  Brink services an international client base across a dynamic range of sectors, including fashion, travel and entertainment to name a few.  BRINK works with an eclectic mix of clients, including actor Kevin Spacey’s online filmmakers’ community, TriggerStreet.com, model Christy Turlington, PayPal, as well as, the tourism boards of Holland and Monaco.  BRINK’s also opened its newest office in Washington, D.C. in December 2011.

As a key person in BRINK’s senior leadership, Sledge drives opportunities to partner with marketers on emerging media initiatives that build their brand awareness. He’s a catalyst for BRINK’s East Coast presence and expansion to capitalize on New York’s international gateway to further cultivate BRINK relationships globally.

A “media-phile,” Sledge got his start buying one share of New Line Cinema, so he could attend the company’s shareholder meeting at the time, in order to meet president Michael Lynne, resulting in an internship with the studio. There, he was taken under the wing of New Line’s TV head Bob Friedman, one of the original management team that launched MTV. Sledge was also a partner in Brown Bag Films, a TV commercials production company co- founded by celebrated filmmaker Charles Stone III, known for the award-winning Budweiser “Wassup” campaign and the movie “Drumline.” Brown Bag’s producer credits included Nike Brand Jordan’s first comedy campaign featuring NBA superstar Carmelo Anthony and the opening title sequence for HBO’s hit series “Entourage.”

As a SME for MO.com, Sledge writes about topics evolving around business development opportunities established via good will, brand cultivation, referrals and the power of outside-the-box partnerships over conventional pursuit of contracts as a work-for-hire vendor.  With the economy more precarious than ever, the ability for entrepreneurs and small businesses to lower barriers to entry that ultimately enable them to excel beyond mere survival is crucial.