Featured: Bart Mroz, CEO and co-founder, SUMO Heavy
SUMO Heavy is a digital commerce strategy and consulting firm that helps brands and retailers meet their e-commerce objectives by taking care of the little things. By evaluating a brand’s existing e-commerce model, SUMO Heavy makes the most efficient and intelligent recommendations that allow for a robust and nimble eCommerce journey on the front and back ends. We remove clutter, cut the fat, and replace substandard functionality with best-in-class web development practices. We focus on saving time, lowering costs, and increasing sales.
BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?
Bart Mroz: We work with Nicole Miller, a women’s fashion brand and we’ve had great success with them. We helped the launch their eCommerce site and are continuing to run it to this day and optimize it everyday. We’re not only making sure that everything looks great and the user experience is seamless, but we’re also focusing on helping increasing conversion rates, which is a balance of design and function. Working with Nicole Miller is an all hands on deck project, where we really make use of all our assets to create an eCommerce experience that makes customers happy.
BusinessInterviews.com: What issue does your core product help solve and how so?
Bart Mroz: Any company can sell online. But there is a huge difference between just selling online and selling rapidly, robustly, and safely. The problem that SUMO Heavy is trying to squash is bad eCommerce. Whether a client’s eCommerce is bad because they’re using the wrong tools or because their checkout process is unsafe, we want to boost their backends so the frontend user experiences are as simple and pleasant as possible. We come across so many clients who, for example, will try to use a Shopify store when their requirements exceed what Shopify can offer. Or, we have clients who have so much Web traffic, but they’re losing customers because the checkout process is too long or confusing. At our core, we’re dynamically-minded consultants so we fix whatever the problems there are. We try to guide our clients in the right direction, but we don’t just offer suggestions. We’re actually able to build, run, and optimize their stores for them, all with the mission of fixing bad eCommerce.
BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?
Bart Mroz: We’re really excited to be starting a podcast and to feature some great industry minds on the show to share their wealth of knowledge. John—the creative guy at SUMO—and I have already been doing a web series for some time where we discuss up and coming topics, industry news, and whatever else is on our minds. But we wanted the chance to broaden our horizons a bit and involve the eCommerce, business, and tech communities in our discussions. That way we can play off others’ expertise and have a discussion that’s more valuable to our listeners. We strongly believe in in sharing knowledge and information. As a consulting company, that’s a huge part of what we do, but we don’t often get the chance or the platform to broadcast these ideas and tips out to the public. This podcast is that opportunity, and that’s why we’re so excited for it.
BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
Bart Mroz: Right now the world is infatuated with startup life. This generation’s entrepreneurs tend to be more focused on having big dreams, getting VC funding, and working towards something huge, all the while they ignore the little things—like actually making money and having a functioning business in the now. It’s all right to have big plans for the future, but my advice to budding entrepreneurs is this: don’t rely on anyone else to make your business viable. We’ve been able to grow SUMO through hard work and a great team. We didn’t need VC funding to make it. If you’re able to grow a viable business from the get-go, it becomes more attractive to investors than it would be if you relied on investors to make your company function.
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