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“Think interaction – not promotion. It is a community, not an audience.”

Diagonal View creates and manages online video content.  The company was founded in 2008 by serial entrepreneur Matt Heiman. With access to more than two million hours of professionally shot content, the company quickly established itself as one of the world’s leading digital producers and audience builders. As the digital market evolved, Diagonal View evolved alongside it, supporting clients in channel management and increased audience engagement. Today, it is one of the leading producers and managers of online video content, delivering exponential growth in subscribers, views and engagement time.


BusinessInterviews.com: Diagonal View has become one of the leading producers and managers of online video content in the world. How did you manage to gain such an impressive amount of traction in such a relavtiely short period of time?

Matt: Great content. Great content creates an initial audience. Then smart creatives and good audience interaction fulfills that initial promise.

BusinessInterviews.com: What advice would you give to a business about to make their first video?

Matt: Find a few great channels and make notes on what you like and what their audience’s saying. There are strong patterns in building a successful audience – and making great content.

BusinessInterviews.com: Can you recommend some tools, tricks or tips when it comes to creating great video content?

Matt: Ask yourself these questions: Would you send this video to a friend? What would your comment be? If you are at dinner tonight, will you mention this clip?

BusinessInterviews.com: What are the key components when it comes to building an audience? Once you have their attention, how you keep the momentum going?

Matt: Think interaction – not promotion. It is a community, not an audience.

BusinessInterviews.com: What are some trends in the professional online video industry that you’re excited about?

Matt: Pro content is cutting through. For a while, all short-form content was perceived as the same quality. That was tough.

BusinessInterviews.com: What’s the most exciting thing on the horizon for 2015?

Matt: 10MM subscribers to our top 4 channels. Amazing.

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