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“He bought me my first computer for my 12th birthday. It was a ZX81, made by Sir Clive Sinclair and had a massive 1kb of memory, and I used a black and white TV as a screen.”

Colette Mason is a product creator, marketing expert, web geek, author and also an inspirational speaker. Colette Mason has been involved in the UK IT industry since 1993, working as an advisor at The Metropolitan Police, The Post Office, Fujitsu, London Underground, television broadcaster ITV, international investment bank, Euroclear, as well as the public sector, with the UK Government’s The …

“Building relationships with suppliers and factories is also huge. Always remember people you encounter whether it is the UPS guy or your banker.”

Oyster NYC is a new swimwear company making a splash in Brooklyn NY. They produce the swimwear locally out of Brooklyn,paying special attention to details including quality construction and flattering cuts. Oyster maintains a quirky fashion forward vibe mixed with classic silhouettes to achieve comfort and confidence with a lot of style and a little flare.

They are excited to …

“All of the philanthropic work that I do seeks to support, uplift, empower, employ and educate women and children by raising awareness and funds to enhance the landscape of their future.”

MO.com is proud to partner with The Young Entrepreneur Council (YEC):
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country's most promising young entrepreneurs. The Y.E.C promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship, and resources that support each stage of a business's development and …

“Sometimes just doing what you love and connecting on common interests seems to lead you where you need to go. Real relationships – Real results.”

Executive Essentials helps organizations develop engaged, effective employees to reach their tipping point of success. Executive Essentials was founded by Michelle Tillis Lederman and she runs the the training, coaching and consulting services that focus on communication, team building and leadership.

Michelle Tillis Lederman is also the published author of The 11 Laws of Likability. She has appeared on Fox 5’s …

“We really focused on our social media presence early on, which was another huge part in helping us grow.”

MO.com is proud to partner with The Young Entrepreneur Council (YEC):
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country's most promising young entrepreneurs. The Y.E.C promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship, and resources that support each stage of a business's development and …

“Without expertise, experience, domain knowledge, opinion and a CS vehicle for delivery, what value are we adding for the consumer besides low price and fast shipping? If it was about the latter, Amazon would have eaten our lunch many moons ago.”

RevZilla.com is a best of breed online eCommerce destination for two and four-wheeled motorsports apparel, gear and parts. RevZilla’s sole goal is to bring the best possible shopping experience to any enthusiast who visits in-store or online.

RevZilla was created in 2007 when Anthony left his position of Director of Business Development at a national eCommerce platform provider to co-found and …

“One challenge about a show is the dedication it takes to create constant content, stories, line up guests etc. We did this on top of running BB while also running 3 other businesses…”

Ashley Bodi, Business Beware - Co-Founder

MO.com is proud to partner with The Young Entrepreneur Council (YEC):
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country's most promising young entrepreneurs. The Y.E.C promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship, and resources that support each stage of a business's development and …

“I’m a data junkie and have three analytics packages running on our site and a number of our client sites. So I get to dig into that, see what people are doing, determine what’s working and what’s not, make changes, see the effects, and so on.”

The problem many marketers have with social media is the difficulty to measure response and return on investment. Robert Dempsey, Founder and CEO of Dempsey Marketing, has a solution to this problem. Dempsey Marketing specializes in direct response social media marketing. They create lead and sales-generating websites and campaigns for their clients that integrate direct response marketing with social media …

“Exceed your client’s expectation. When a client walks into a room or looks at the decor and presentation, the first word we want to hear is “wow”. Anything after that is gravy (no pun intended.)”

Ricky Eisen, Between the Bread - Founder

Between the Bread is the real deal in corporate catering. Founded by Ricky Eisen, Between the Bread is considered one of Manhattan’s most renowned and prestigious corporate catering companies, with the longevity and talent to back it up. Along with 5-star, fresh gourmet cuisine that is customized to meet client needs, Between the Bread provides all-encompassing services to make …

“It then occurred to me that in order to ‘see the change, I must be the change’. So off I went…”

The Change PR Ltd was formed by Jess Suter in 2011. The Change PR is an ethical PR agency and specializes in public relations skills in both the business and business to consumer sectors, and help to promote the social consciences of their clients. The Change PR team has experience that spans many industries including; books, marketing, online marketing, medical, …

Applying the Marketing Mix: Product, Price, Place, and Promotion

Just like baking a cake, the marketing mix must include the right ingredients in the right proportions. The combination of ingredients is actually very important. There must be a synergy of ingredients in order to get the desired results. Rather than flour, sugar, and yeast to get flavors, entrepreneurs combine product, price, place, and promotion to get …

“I wanted to have more control over my future in addition to being able to create a work environment that was in alignment with my personal values.”

Bonitas International is a fashion accessory company who creates functional jewelry and innovative identification solutions. Their flagship product line, called BooJeeBeads™ is a collection of employee ID and conference credential jewlery that enable employees to wear their ID with style. The company sold their one millionth beaded lanyard earlier this year!

Kimberly Martinez, CEO and Co-Founder of Bonitas International, believes that …

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