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“… there’s currently a gap in the market for a good online western wear retailer. We hope to fill that gap and become market leaders.

Lazy B General Store is a family-owned and operated e-commerce store, with a brick-and-mortar location in Dayton, Texas. We specialize in western wear and rodeo equipment for the whole family.

As a truly homegrown business, we’re dedicated to helping customers find the latest western fashion and workwear. Husband Rodney, our resident boot specialist, and Daughter Brittany, our rodeo and horse equipment expert, are on hand to offer expert advice and a friendly face. We also have a great group of employees in the store that each add a piece of the pie to our big, happy family. In the store, you’ll find an impressive range of fashion and workwear for men, women, and children, classic cowboy boots from some of the biggest names in western wear, livestock accessories, rodeo equipment, and more.

BusinessInterviews.com: What inspired you to launch your business?

Wendy Bode: We shifted our business from an antique/gift shop to western wear several years ago as our town was in need of a clothing store and we were involved in rodeo so it seemed a natural fit. The business has been a family affair from day one, from my Dad and brothers helping with building fixtures and repairs to our daughters working at the store at one time or another. We hope to one day pass it on to our grandchildren if they have the passion and drive.

BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?

Wendy Bode: 2017 was a challenge, both for the business and in our personal lives. We had three close family members pass away within 12 months. Our town and region were flooded during hurricane Harvey and large portions of our store had over two feet of water in it. However, despite these challenges, our online / brick & mortar sales doubled this year. I can only attribute that to a great crew and perseverance.

BusinessInterviews.com: What has been your biggest challenge as a business owner and how have you met that challenge?

Wendy Bode: The biggest challenge I continually come up against is trying to do everything myself. There are so many different facets of a business that you need experts in those fields. From SEO help on the website and book-keeping, to yard and building maintenance – there are pieces of the puzzle that I am not great at and should leave to the experts.

A smart man told me one time – hire experts to do the things you are not an expert at doing. I constantly have to remind myself of that. We have had a book-keeper for several years, she is a lifesaver. Building and yard maintenance is contracted out most of the time and this year we added a great team to help us with marketing and SEO.

BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?

Wendy Bode: We are renovating the storefront this year as Hurricane Harvey damage has forced some repairs. We’re also actively working to renovate the storefront, in order to give customers the best possible shopping experience. I’m excited to see all of the hard work come together, and getting to show off the new store to customers. We’re also working to grow our online presence and have hired some digital marketing experts to help us out in that area. Already, our online sales have seen a significant boost. I’m extremely excited to grow this area of our business, as there’s currently a gap in the market for a good online western wear retailer. We hope to fill that gap and become market leaders.

BusinessInterviews.com: Where do you envision your company in 5 years, 10 years, 20 years?

Wendy Bode: In 5 years I envision us being a strong competitor in our market online and adding more lines to our offering for our customers. We currently have 2 full-time employees and 2 part-time. The 5-year plan has us double that to fill the needs of our sales goals.

10 years down the road, I envision us adding a larger warehouse behind our existing building. We already own the property so that will be an easy transition. This large warehouse will allow us to ship more and inventory more great products. It’s hard to tell where technology and sales avenues will be in 10 years. Where we are using website and social media now, it could be different by then. But we have prided ourselves on being forward thinking and expect we will continue that path.

In 20 years, I would see our grandchildren learning the business more and more and beginning to help plan the future of Lazy B. I see this business as a legacy for our family and would love to be able to pass it on to them with confidence to carry it on to the next generation.

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