One of my biggest pieces of advice to entrepreneurs is to take control of your lead generation.

LeadQuizzes helps marketers create quizzes and surveys to generate leads and learn about their audience.

BusinessInterviews.com: What inspired you to launch your business?

Jeremy Ellens: I was running a marketing agency called Yazamo in 2015 when we ran into some major problems. We lost three major clients worth 35% of our monthly revenue, lost over $100,000 in savings, and were being threatened with lawsuits by two previous clients.

Obviously, our business model wasn’t working and things weren’t scaling like we wanted them to. Looking back at the clients we did the best with, one of them stuck out. We helped a hormone doctor named Dr. Tami generate over 35,000 leads using a quiz at only $0.19/lead, an extremely cost-effective price.

With that email list, she went on to become a national bestseller and expanded her local practice to become an online business where she helps women with their hormone health all over the world.

So what we did next was decided to repeat what we did with her by helping businesses generate leads with quizzes. We went on to close 189 clients and scale our agency to $720,000 per year in revenue with that new model.

Out of that agency, we built our own internal quiz software, LeadQuizzes, which we eventually launched to the public and has now helped generate millions of leads for businesses all over the world.

BusinessInterviews.com: What issue does your core product help solve and how so?

Jeremy Ellens: LeadQuizzes helps marketers capture more leads from their advertisement, existing website traffic and learn more about their audience at the same time. In general, quizzes very naturally are more engaging leading to lower advertisement costs and higher conversion rates and they also collect a lot of data so you can learn about your audience.

For example, Neil Patel create a quiz, added it to his website, and increased his website lead capture by 500%

Another company called GothRider, was seeing rising Facebook ad costs for their motorcycle-themed jewlery and apparel store so they tried out a quiz. They were able to drop their lead costs down to $0.04 a lead and generate 75,813 leads from Facebook.

For my final example, we used a quiz on LeadQuizzes that asked questions that identified what type of people we were getting in front of (agencies, small businesses, marketing employees, etc.) and what their goal was with our software (generating leads, generating sales, surveying their audience, etc.). So not only did we learn a lot about our audience but we had a 53% completion rate on our quiz, generated over 2,400 new contacts and $52,233 in sales from that sales funnel.

BusinessInterviews.com: Have you had any mentors or role models that have influenced you? Describe the impact.

Jeremy Ellens: One of my most helpful mentors was someone named Loren Howard. Loren had built several multi-million dollar businesses including one he scaled to eight figures in 18 months. What Loren helped me most with was creating systems that would scale.

First of all, he had me create our job descriptions, KPIs to measure our employees by, and training for each role. This allowed us to hire and scale our team because we could see when things were falling through the cracks and hold them accountable to their specific job role. If you want to do this for your business, the book Traction is a great resource in setting up systems in your business.

Another area he really helped us in was analyzing our data and making improvements.

For example, when we first started generating our own leads online, we didn’t call any of them if they didn’t schedule a call with us. He had me start dialing every single lead multiple times, add additional follow up calls if we didn’t close someone on the first call, etc. He made us track each stage, which showed us where we could make improvements.

By tracking each stage of our sales cycle, we were able to improve our close rates and sell 189 clients into our agency as I mentioned above.

We then took this mindset of tracking and optimizing and applied it to all areas of our business.

BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?

Jeremy Ellens: Dan Sullivan talks about a concept called The Gap. Essentially he teaches that if you tie your happiness to reaching your ‘ideal’ future, you’ll never truly be happy. Our ideal future is inspires us but is different than hitting a goal.

So what he teaches is that we motivate ourselves by the ‘ideal’ future but measure our success based on the progress we’ve made towards our ‘goal’.

So the way I try to measure my success is based on the progress I’ve made, if I’m learning from my experiences, and by how many people I’ve helped. If I’ve succeeded in those areas then I can be happy with what I’ve been doing.

So far, I’ve learned a lot, we’ve made a lot of progress towards our goals with LeadQuizzes, which is made apparent by having helped 11,549 marketers generate 4.7M leads and 73.9M questions answered. I can feel pretty proud of those results.

BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?

Jeremy Ellens: The first couple of years of my marketing agency, I relied exclusively on referrals and networking to generate leads. We were able to grow but the problem was we didn’t have much control over the type of client or project we took on because we didn’t generate our own leads AND we didn’t have much control over the consistency of those leads.

One of my biggest pieces of advice to entrepreneurs is to take control of your lead generation.

We did this by runnings Facebook ads to a quiz and capturing their contact information. We also did this by focusing on SEO and growing our website traffic and then capturing leads with a quiz.

We now get over 45,000 visitors a month to our website and capture hundreds of leads a month.

If you want to create a quiz, here’s our guide based on over 4.7M leads generated.